Turn a course project into a portfolio story

Explain the starting point

Tell readers who the work is for and what problem you explored. If it is a self-initiated project, say so. A clear brief gives the final visuals context without pretending there was a client.

Show the meaningful changes

Choose two or three moments when feedback changed your direction. Place an early version beside a later version and explain the difference. The reader should understand how you think, not only what you can polish.

Finish with an honest reflection

Describe what you would test next and where your assumptions remain uncertain. A thoughtful reflection is more credible than an invented conversion number. Keep the case study focused enough to read in a few minutes.